Bachelor of Science in Marketing
The Marketing Management Program prepares students to be responsive to the total environment by providing technical skills and competencies in the different areas of marketing. Theory is blended with practicum activities to give the students a broad and enriched base for careers in marketing.
Specific Program Objectives
The program aims to achieve the following:
- equip students with the principles and concepts of marketing;
- help the students to seek entry level positions and career growth as marketing managers, marketing executives, or marketing directors;
- guide the students in organizing or managing entrepreneurial activities if they decide to be self-employed; and
- prepare students to pursue a teaching career or graduate studies in business.