Atty. Juliana Ballesteros-Carbon

ATTY. JULIANA BALLESTEROS-CARBON, CPA, MBA, CSEE

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CIVIC & BUSINESS LEADER

Career Journey

Atty. Juliana Ballesteros-Carbon is a distinguished Lasallian professional whose career exemplifies integrity, service, and leadership across public service, civic engagement, and professional organizations. Her journey began at La Salle College in 1980, where she was part of an experimental accounting class under Brother George Darzen, known for its advanced curriculum. Beyond academics, she actively participated in cheerleading, student council, and various school activities, cultivating lasting friendships and networks that shaped her holistic approach to leadership. After graduating in 1984 and passing the CPA Board Examinations, Atty. Carbon joined the Bacolod City Water District in 1985. Her early work focused on improving accounting systems, customer service, and human resources processes. Among her first innovations was creating a financial statement template using Multiplan, which reduced preparation time from weeks to five hours—an early testament to her drive for operational excellence. In March 2015, she briefly joined the prosecution service but returned to the Water District in August 2017. Over the years, she introduced the "LIVES" framework—Loyalty, Integrity, Vigilance, Excellence, and Servanthood—driving organizational development and fiscal stability. By the time she retired as General Manager in 2020, the district had amassed over 200 million pesos in its coffers.

Academic Background
  • • Bachelor of Science in Commerce, Major in Accounting, Cum Laude, La Salle College (1984)
  • • Master's Degree in Business Administration, University of St. La Salle
  • • Juris Doctor, [Institution not specified]
  • • Certified Public Accountant (CPA), Certified Systems Engineering Executive (CSEE)

Her education provided the technical knowledge and ethical grounding to lead effectively in both public and civic sectors.

Leadership and Impact

Lasallian Values in Practice

Atty. Carbon's leadership philosophy emphasizes integrity, competence, and service to others. She encourages women to stand for truth, advocate for their communities, and take on leadership roles. Her guiding principles are:

  • Loyalty, Integrity, Vigilance, Excellence, and Servanthood (LIVES)
  • Faith and moral grounding in decision-making
  • Commitment to community service and civic engagement
  • Advocacy for diversity, equity, and inclusion, especially for women

Through these values, she has inspired others to take on leadership roles while fostering organizational growth and societal impact.

Achievements and Recognition
  • • General Manager, Bacolod City Water District (retired 2020)
  • • Introduced the "LIVES" leadership framework
  • • Past President, Soroptimist International of Bacolod
  • • Past President, Rotary Club of Bacolod Central
  • • Past President, Philippine Institute of Certified Public Accountants
  • • First Woman President, Metro Bacolod Chamber of Commerce and Industry (2024-present)
  • • Active leadership roles in Kalipay, Negrense Foundation, Negros Occidental Garden Club, and Women of Woosters