University of St. La Salle

Signing of Memorandum of Agreement for the Victor Dela Rosa Cusi Endowment Fund for scholarships in the College of Medicine – University of St. La Salle

Present during this significant occasion were signatories President and Chancellor of USLS, Br. Joaquin Severino S. Martinez FSC, DMin and Vicherey Corporation Chairman and CEO Mr. Victor Dela Rosa Cusi. The MOA signing ceremony was held last June 28, 2021 at 10:00am at Milcu Corporation Headquarters.

Chairman Cusi continues to be a generous benefactor to the Lasallian mission of education. With his advocacy in developing world-class Filipino entrepreneurs, he signed a prior agreement with the same university in 2019 establishing The Cusi Annual Scholarship Grant for BS Entrepreneurship, which now has 9 active scholars in their junior year in college. Once again, the USLS community acknowledges and deeply appreciates Mr. Cusi’s latest gesture of benevolence for the benefit of our deserving medical students

Truly, Mr. Cusi is the epitome of a true Lasallian. He has proven through his own life experiences that one can pursue many interests and  excel in them as well. Despite his illustrious professional career and numerous achievements in various fields, he never ceases to learn and gain wisdom, while remaining in the service of others.

Following is a summary of Mr. Cusi’s qualifications, professional background and notable accomplishments:


  • Bachelor of Science in Business Administration | De La Salle University (1967)
  • Masters in Business Administration | Ateneo de Manila University (1970)
  • Doctoral Studies in Economics and Political Science | University of Santo Tomas (1982)
  • Master of Arts in Asian Studies |University of the Philippines (1983)
  • University Scholar and Council President
  • Top of the Dean’s List composed of scholars from all over the world
  • Doctoral degrees in Asian and Philippine Studies | University of the Philippines (1985)
  • Studied Information Technology with Genesis I.T. of Singapore.
  • Studied Theology at Loyola.  Graduated School of Theology  ( 1983-1986 )
  • Studied German at the Goethe Institute, Manila Philippines and Munich Germany  ( 1976-1978) 
  • Studied French at the alliance Francais, Manila, Philippines( 1975-1976)
  • Studied classical Voice at the University of the Philippines in (1982-1984)



  • Co-authored a book entitled Managerial Accounting by Moore, Jaedicke & Cusi
  • Published a book entitled Modified Karate by GM Mike Vasquez.



  • JDP Global Merchants Corporation | Chairman & CEO, 2011- Present
  • JDP Merchants U.S.A  | Chairman & CEO, 2009- Present
  • Vicherey Corporation |  Chairman & CEO, 2006- Present
  • Palosverdes Marketing |Chairman, 2005-Present
  • Milcu Industries | President & CEO, 1978- Present
  • World Integrated Martial Arts Inc. | President & CEO, 1978- Present
  • Lions Club, Caloocan Grace Park | President, 2010 – 2012
  • Great Nation Philippines | President & CEO, 2011- Present


INTERNATIONAL AWARDS                     

  •  Lion of the Year – from Taiwan
  •  Lion of the Year – from  Japan
  •  President Excellence – from U.S.A
  •  Most Outstanding President – from Philippines


Was awarded by Watson’s Singapore as the best deodorant manufacturer 10 yrs. ago and was No. 3 in Rank after Unilever & Procter & Gamble.

Certified Public Accountant

At the Seattle International Convention Center, Washington State, U.S.A, July 2011.

  1. Guiding Lion
  2. Club Excellence Process
  3. Zone Chairman


  • Planted 10,000 Mahogany trees 20 years ago in Bataan, Quezon & Tagaytay.
  • Spearheaded (as President of Lions Club Caloocan) the 37th Japan – Philippines Joint Medical, Dental & Optical Mission last Feb. 2012.
  • Donated money for the Japan Tsunami victims in 2011 and was given citation as President Excellence Award from Lions International, U.S.A.
  • Donated money for victims of Typhoon Sendong this year 2012 and will be given citation.


Wrote in Los Angeles

  1. Legend of Kaliman
  2. Sword of Vengeance
  3. Starvenus
  4. Road to Emmaus Triumph of the Christ




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